Win or die:

The stakes are high

in air-to-air combat.

Originally created by a fighter pilot, USAF Colonel John Boyd, the OODA loop (Observe-Orient, Decide-Act) captures fundamental ideas about problem solving in continuously changing circumstances. Survival in combat – and success in business – depends on making the right decisions, faster than your competitors.

The OODA loop formalizes a way of thinking about situation assessment (Observe-Orient) and context sensitive action (Decide-Act). It forms the basis for Artificial Intelligence Systems that can replicate the way people think – like those from Veloxiti, Inc.